The Owner's Manual, On Demand

Same system we charge $2,500 for. Watch it whenever you want, for $49.

This is the full Cohort curriculum, the same frameworks Young walks paying clients through week by week, recorded so you can run it on your own schedule. You still get real people when you're stuck: live Slack access and an AI Ops Expert trained to think and operate like Young.

~15 hrsVideo content
5 partsStructured curriculum
25Resources & templates
Start the course today
$2,500$49 one time
5 parts, in order
1
Intro to Business Ownership. Mindset prep and a crash course on your Owners Dashboard.
2
Business Mechanics. Get the offer and the numbers working before anything else.
3
Scaling with People. Quantify roles, pay on performance, hold the team accountable.
4
Developing Leaders. Build directors who run it without you in the room.
5
Expansion. Add a new offer or new location, using the same system that built the first one.
You're the best at your craft. Nobody ever taught you the business side of owning one. That gap isn't a character flaw. It's just a system you haven't installed yet.

Most owners we work with are running $500K to $3M businesses with a team of 3 to 15 people, and they are good at the work. The plumbing, the practice, the studio, the trade. Nobody handed them a manual for the ownership part.

The Owner's Manual course is that manual. It's built from the same playbook we use with our highest paying clients, broken into videos you can watch on your own time, at a fraction of the cost.

No fluff, no vibes. Every module ends with something you test in your business this week, using our XYZ method: pick the action, set the duration, measure the result.

How it stacks up

Same install. Different pace, different price.

The Cohort is Young and our team live, working through the system with you over 12 weeks. The video course is that same system, on demand, still backed by the community.

What you get
Cohort
Video Course
Business Mechanics, Scaling with People, Developing Leaders, Expansion
Included
Included
25 resources and templates
Included
Included
Live weekly sessions with Young
Included
Not included
Ask questions live in Slack
Included
Included
AI Ops Expert, trained on Young's playbook
Not included
Included
Go at your own pace
Fixed schedule
Included
Investment
$2,500
$49
Get instant access for $49

Inside the course

Five parts, in the order that actually works.

About 15 hours of video, plus 25 resources and templates to go with them. Each part builds on the one before it, so we install them in sequence instead of letting you skip ahead into a bottleneck.

01

Intro to Business Ownership

Mindset prep for running a company instead of a job, plus a crash course on the Owners Dashboard you'll use to track everything that follows.

02

Business Mechanics

Build the financial model, create predictable revenue, and shape an offer that actually holds up under demand. This is the foundation everything else sits on.

03

Scaling with People

Qualify and quantify every role on your team, hire the right people, pay on a merit based model, and hold people accountable without becoming the bottleneck.

04

Developing Leaders

Turn your best people into directors who can run a piece of the business without you standing over their shoulder.

05

Expansion

Add a new offer, location, or line of business, using the same system that got the first one working, instead of starting over from scratch.

You're not doing this alone

On demand doesn't mean unsupported.

Live in Slack

Ask real questions, get real answers

Get stuck on a module and drop it in Slack. You're talking to the community and our team, not a comment section nobody reads.

AI Ops Expert

Trained to think and act like Young

Ask it to react to your numbers, pressure test a comp plan, or tell you what to try next, using the same framework and logic Young uses with clients, any hour you're working.

Is this for you

Built for owners who are good at the craft, tired of the guesswork.

This is for you if

  • You're running a $500K to $3M service business
  • You have a team of 3 to 15 and it's starting to feel unmanageable
  • You want the Cohort framework without the Cohort schedule
  • You'll actually watch it and run the tests

This isn't for you if

  • You want someone to build it for you, hands on
  • You haven't found an offer that's working yet
  • You're looking for motivation, not a method

Questions

Before you buy

Is this the same content as the Cohort?

Yes. It's built from the same system Young teaches live in the Cohort. What you lose is the live weekly session with Young, what you keep is the framework, the Slack support, and the AI Ops Expert.

How long do I have access?

Once you're in, the modules are yours to revisit any time you need to reinstall a piece of the system.

What if I want more hands on help later?

Some owners outgrow the course and want closer support. When that happens, we work with clients 1:1, and you can book time with our team to talk it through.

Do I need to already be in the club?

No. The course stands on its own, though club members get it as part of what's already available to them.

Get the system installed. Skip the wait list.

$49 gets you all 5 parts, 25 resources and templates, live Slack access, and the AI Ops Expert. That's it.

Buy the course, $49

One time payment. Instant access.