A program for franchisor systems

Your middle 70% knows the business. They never learned how to run one.

A 3-month program that teaches your business consultants how to coach the fundamentals your middle-tier franchisees never learned: financial literacy, hiring, and forecasting. One video course. One hour a week with an Owners Club coach.

3-month program. Video course plus weekly live coaching. Built for the consultants running point on your middle tier.

The math you already know

The split doesn't move until the middle does

Your top 20 percent would grow with or without you. Your bottom 10 percent will drain your time no matter what training you throw at them. Every point of royalty growth left on the table is sitting inside your middle 70.

That's the group your system already invested in. They are proven operators with real revenue. They are also the group nobody at HQ has time to coach one unit at a time.

Franchisor-only note

What every franchisor admits behind closed doors

  • Franchisees lean on the brand to solve problems that are theirs to solve
  • They expect HQ to make up for gaps in their own operation
  • Most never built financial literacy or people skills before they bought in
  • They still expect a seat at the table because they paid the franchise fee

We built this program because we've sat on both sides of that table.

Why the middle stalls

Let's get your franchisees' business skills to scale

Your middle tier isn't stuck because the concept is weak. They're stuck because they were trained to run the craft, not the company.

What they've already proven

  • ✓Product-market fit is no longer a question
  • ✓Pricing works at the local level
  • ✓They know their geography cold
  • ✓A sales and marketing mix that's starting to produce predictable income

What nobody ever taught them

  • –How to hire and manage a team that actually stays
  • –How to read a monthly P&L instead of a bank balance
  • –How to forecast a real path to their next revenue milestone
  • –How to run the business instead of just working inside it

"They check their bank account to know their numbers. They never open their P&L."

The gap this program closes
The offer

We can be the coach. Or we can teach the coach.

Teaching your business consultants is the offer built to scale across your whole system. One program, three months, built around two things that actually change behavior: a video course and a weekly hour with an Owners Club coach.

01

Video course

A self-paced curriculum on the fundamentals your Zees are missing: financial literacy, hiring, and forecasting. Your consultants complete it once, then teach it to every franchisee they coach.

02

Weekly coaching

One hour a week with an Owners Club coach, working through real consultant scenarios: the P&L conversation that stalled, the hire that didn't work, the number nobody's tracking.

Your franchisees don't need business school. They need a system, a coach, and a scorecard. That's what we bring.

Prefer us to work with your Zees directly? We can do that too. Ask about direct coaching options.

Proven outcomes

What happens when the middle moves

Sales
Doubled revenue in 12 months, same headcount
Handheld Catering
People
Stabilized turnover in 4 months
The Center SF
Finance
80% Year over Year Growth
Blue Ocean Pool Service
Ops
Tripled cash reserves in 12 months
Primepaw
Royalty math

What a 15% lift is worth to your system

Move the slider to your unit count. This uses the same margin lift benchmark verified across Owners Club engagements.

Units across your system
50 units
10 units200 units

Assumes a $750K average unit revenue baseline lifting to $862.5K (15%), and a $9,000 per-unit annual royalty increase at that lift. Your system's actual royalty rate and unit economics will set the exact figure on a call.

Baseline avg. unit revenue$750,000
Avg. unit revenue after lift$862,500
Royalty increase per unit / yr$9,000
Estimated annual royalty lift $450,000
Program details

What's included

  • Who it's forBusiness consultants and coaches supporting your franchise system
  • FormatSelf-paced video course plus 1 hour a week of live coaching
  • Duration3 months
  • Investment$5,000 billed once at the beginning of the
    3-month program
  • ComplianceAll coaching content stays inside your system's brand and operating standards
Ready when you are

Give your consultants the system to coach your middle tier

Sign up today to get started, or book a 30 minute call first to walk through the format and how it fits your system.

Sign up today
What you gain

The upside sits with you, not just your franchisees

Direct ROI

A verified margin lift compounds into real royalty growth across every unit that improves.

Happier operators

Less of the hand holding lands on your HQ team when your franchisees have a coach of their own.

Time back

We run the coaching and the accountability so your staff doesn't have to build it in house.

Protected relationships

We deliver the tough feedback. You stay the partner who brought in the fix.

What owners are saying

Coaching that changes what operators actually do

★★★★★

"I'm so annoyed that I didn't start this sooner. 14 years of building service based businesses, and if I had this as a resource sooner, it would have been a game changer."

MJ, Business Owner
★★★★★

"In this short period, my team and I have effectively organized our business tactics and established a coherent business model. We are slowly starting to see the number of clients increase."

Kim, Business Owner
★★★★★

"It has been nothing short of amazing. Useful information, immediate action items to improve your business, and a supportive community of amazing operators."

Jason, Business Owner
Get started

Give your consultants the system to coach the middle 70%.

3 months. A video course plus a weekly hour with an Owners Club coach. Sign up today, or get on the list and we'll reach out when the next cohort opens.

Sign up today

Questions first? Email maeve@owners.club